Projects
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Key to Hope Week 2020 Videos
The COVID-19 pandemic necessitated a major rethinking of Plymouth Housing’s signature fundraiser, the Key to Hope Luncheon. What was once an in-person luncheon with over 1,600 attendees was converted into a weeklong online event. Doing so involved a heavy lift from the communications department, as an event that once necessitated a single eight-minute video now required four five-minute videos plus a 20-minute pre-recorded launch program. Amanda led the communications team and worked closely with the resource development department, Slager-Fuj Creative Media, EnJoy Productions, and event stakeholders to produce all videos and communications materials.
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Essays and Reviews for Women Write About Comics
Intersectional pop culture reviews and essays ranging from 300 to 2,500 words.
“The Borderline Mother in Netflix’s Stranger Things”
“The Missing Dialogue in ‘Star Wars and the Power of Costume’”
“Taking the Girl out of the Kitchen: My Experience with Gender and Cooking.”
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Plymouth Housing Rebranding
Amanda initiated and led an eighteen-month rebranding process for Plymouth Housing, the first in over a decade. This project involved numerous stakeholders, from staff and residents to Plymouth’s Board of Trustees and POP young professionals Committee. Amanda oversaw the project pitch, contractor selection, budget, team building, change management, website redevelopment, and brand roll-out.
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PROOF Campaign PR
As the PR lead for Plymouth Housing, Amanda worked with consultant Emily Crawford of Luminosity PR on a major campaign launch event, including media relations and interview prep for Plymouth leadership. In addition, Amanda supported the creation of an op-ed written by PROOF Campaign leadership and published by The Seattle Times. The following are some of the articles published about the PROOF Campaign.
The Seattle Times, “Extraordinary generosity will help homeless crisis” by the Editorial Board